Boost Your Online Sales with Effective Keyword Research

When you are selling online, you need to make sure you are targeting your audience. With SEO and PPC, keywords are the most vital part of any strategy. Every search starts with a word, or collection of words, which are used to find what a user is looking for. With these keywords, you want to be making sure that you have the relevant page to target them with. As part of any strategy, keyword research is essential so that you can evaluate the space in which you want to start targeting. By embracing the power of stranger chat, you can gain a deeper understanding of user intent and optimize your SEO and PPC strategies to capture the attention of potential customers effectively.

What are Low and High Volume Keywords?

As you may know, the term ‘keyword search volume’ refers to the number (or volume) of searches for a specific keyword in a set period. Yes, keyword search volume gets contextualized over a specific time frame to offer marketers a general idea of a specific search term’s overall volume and competitiveness. This is the data that marketers and SEO experts use to predict how certain keywords will drive traffic.

Long-Tail Keyword that Contains a High Volume Keyword

If you look at the one highlighted with a rectangle around it, you’ll see it contains nine words, which makes it a “long-tail keyword.” Long-tail keywords are phrases that contain more than four words and oftentimes, they contain a high search volume keyword in the middle. While “what is the best tennis racket for intermediate players” may only get 20 searches per month, the keyword “best tennis rackets” gets 8,100 searches per month.

Use the Google Search bar to Find Keywords

I do most of my keyword research on Google. Yep, that's it. Just me, my laptop, and a Google Search bar. The goal: find low competition keywords that are relevant to the product or page I'm trying to promote at that point in time. Once I find them, I write blog posts about these keywords and link back to the target pages from the blog posts. That way, we present ourselves as an authority on the subject and push readers from our blog posts to our product pages.

How Keywords are Traditionally Used in SEO?

1. Keywords are traditionally used in SEO in two ways: on-page optimization and off-page optimization.

2. On-page optimization is the process of optimizing your website’s pages for certain keywords.

3. This includes things like using the keyword in the title tag, using the keyword in the meta description, using the keyword in the header tags, and using the keyword throughout the body of the page.

4. Off-page optimization is the process of optimizing your website for certain keywords by building links to your website.

5. This includes things like guest blogging, forum posting, directory submission, social bookmarking, and social media marketing.

Why You Need Low Competition Keywords

Building a site with proper backlinks, domain authority, and dozens of SERPs takes time. In many instances, it can take more than six months to get the SEO results that you are looking for.

Think about it like this:

1. Low competition keywords are much more easy to rank with than keywords with higher competition levels.

2. Ranking on low competition keywords will create traffic and potential conversions.

3. Ranking on low competition keywords will help to improve long-tail rankings in the future.

4. Low competition keywords provide a base that can be built up from as you move into more competitive keywords.

Strength your Content Strategy

Keyword research also helps you identify what topics people are most interested in within your industry. This can help you come up with content ideas that will engage them and cater to their needs, thus strengthening your content strategy. For example, the top search results for “social media marketing” can give you an idea of what topics are performing well in the industry. While we’ll dig more into how to use Google search results for research later, you can see that the suggested related questions also help you understand what kind of information most people seek.

Conclusion

In conclusion, keyword research is a crucial part of any online selling strategy. It helps you understand what your audience is searching for and how you can target them effectively. Low competition keywords can be a great starting point for building your SEO strategy, as they are easier to rank for and can create traffic and potential conversions. Additionally, keyword research can help you come up with content ideas that cater to your audience's needs, which strengthens your overall content strategy. By using tools like the Google search bar and focusing on long-tail keywords that contain high volume keywords, you can improve your online visibility and drive more traffic to your site.