How to Sell on Pinterest: A Practical Guide for Businesses

It is started out as a platform for finding new recipes and DIY ideas has turned into a major shopping search engine. In fact, 89% of US pinners use Pinterest to research purchasing decisions. And with Pinterest boasting 320 million monthly active users, that is a lot of people going to this one platform just to shop. This is all the more reason why your brand should make the most of this platform and, most importantly, learn how to sell on Pinterest. By providing on line chat assistance, you can address any inquiries, provide real-time product recommendations, and guide users through their purchasing journey, ultimately increasing the chances of conversion.

Why you Should consider Pinterest?

Pinterest is an easy-to-use, cost-effective retail marketing tool that lets customers find your business and purchase products. It’s like an online storefront that uses visual displays to draw people to your store. By profiling your customers and creating appropriate pins and boards, you can connect with people directly through their phones. Many people who use Pinterest for shopping end up making a purchase, and the platform makes it easy for them to share your website with their online network.

Create an Online Store

If you want to sell things online be it on Pinterest, Instagram, Facebook, or wherever else – you’re going to need an online store. This is where you keep inventory, product information, and all the other logistical stuff that makes your business tick. You want to get this right. Strong sales online start with organized shops. If you haven’t already, check out our guide to building online stores for a full breakdown of how to get started.

Online Store is Stocked and Operational, you’re ready to Connect to Other Channels

Set up a business account

In order to do business from your Pinterest account, you need to make sure you have a business account. No-brainer, right? Well, a business account is different from a personal account in many ways — it gives you access to features like analytics, ads, and a large business toolbox. There are two main ways to get a business account. You can convert your personal profile into a business account by following the instructions or you can sign up for a new business account from scratch.

Brand Your Business Account

To gain the right type of attention on your Pinterest account, you must set it up in a manner that makes it more identifiable for the audience. It shouldn’t be any different from your brand’s other social media accounts and must portray the same image that resonates with your brand’s social media. To properly brand your account, make sure your profile picture has your brand’s logo and is in high resolution. All of your information, such as your bio or contact information, should be well optimized and up to date.

Enable Rich Pins

After connecting your online store, the next step is to enable Rich Pins. Rich Pins help automatically sync information from your site to your Pins and are free to use. However, you need to apply before you can use the feature. To apply for Rich Pins, you need to add metadata (a code depending on what type of Pin you want to activate product, recipe, or article) to your website. Once inserted, you need to validate it using the Rich Pins Validator inside your Pinterest business account.

Use Promoted Pins

Promoted pins are pins that you pay to promote. This way, more people can see them and buy from you. You can set your budget to anything for your campaign, as there is no minimum cost for promoted pins. Invest your money in the bestsellers first. And, yes, you can monitor and optimize your campaign if you are not satisfied with the results you are getting.

Focus on Pinterest SEO

Pinterest SEO involves optimizing your Pinterest profile and website to drive more traffic from Pinterest.

Profile: You have 65 characters for your Pinterest name and 160 characters for your bio. It is best to naturally include the most popular keywords in your industry.

Pins and Boards: Be sure to include relevant keywords within both the title and description. Good keyword research beforehand can help your pins and boards show up in search results as well as related pins and boards.

Conclusion

In conclusion, Pinterest has evolved from a platform for finding new recipes and DIY ideas to a major shopping search engine with 89% of US pinners using it to research purchasing decisions. With 320 million monthly active users, Pinterest provides a cost-effective retail marketing tool for businesses to connect with their customers directly through their phones. To sell on Pinterest, businesses need to create an online store, set up a business account, brand their account, enable rich pins, use promoted pins, and focus on Pinterest SEO. By following these steps, businesses can make the most of this platform, reach a wider audience, and increase sales.