LinkedIn’s Business Manager Explained

The new Business Manager is a centralized platform designed to make it easier for large companies and agencies to manage people, ad accounts, and business pages. With the introduction of an online chat feature, Business Manager will aim to simplify how marketers keep track of their accounts by offering their Campaign Manager and Pages options easily visible from a central location. Now, you can effortlessly communicate and collaborate with your team members or clients through the online chat, enhancing productivity and maximizing efficiencies. We built Business Manager with you, our B2B customers, in mind, to help you streamline your operations and achieve optimal results.

How to add Ad Accounts to your LinkedIn Business Manager?

If your company owns the Ad Account, select this option (recommended if you own billing responsibilities). Users with legacy Ad Account access will appear in Business Manager and can be requested to migrate to Business Manager by an Admin, deleted from the Ad Account, or left alone. Ad Account Billing Admin can only be controlled in Business Manager if the person has accepted their invitation.

What is LinkedIn’s Business Manager?

Simply put, it’s a solution for organising company assets which lets you manage company pages, ad accounts, matched audiences, and account permissions. At an initial glance, the update seems like it should have always been the case for the platform as it groups Ad Accounts, Pages, and Matched Audiences to a single dashboard. The latest feature is essentially a place to have better visibility of marketing activities on LinkedIn.

How to Get Started With LinkedIn Business Manager

Let’s dive into the setup process for Business Manager. We’ll go over some suggestions for preparing your Business Manager setup before taking a closer look at the workflow.

Designate a Business Manager Admin: Like any collaborative dashboard for social media, Business Manager can get unwieldy if you’re not careful. If no one’s in charge, everyone’s in charge, which can compromise security and efficiency. Consider designating your organization’s chief marketing officer (CMO) or another high-level marketer as the lead for your Business Manager.

Plan Your Business Manager Structure: If you work for a smaller organization with a straightforward structure, you won’t need to think too much about how to set up your Business Manager. Instead, you can simply add your pages and ad accounts to a single Business Manager dashboard.

Why a Good LinkedIn Summary is Important

Writing a LinkedIn summary may feel like an unnecessary step especially if you keep your profile up to date. You might also see it as unnecessary if you don’t spend a lot of time on the platform or aren’t looking for a job. But a good LinkedIn summary is crucial for career success. For salespeople, it can be a handy tool for social selling; for other professionals, it could be the gateway to a new career opportunity.

What is the difference between LinkedIn and other forms of social media?

LinkedIn is different from other social networking sites, like Facebook, Twitter and Instagram, in that it is designed specifically with business networking in mind. It's a more closed network, where members usually only connect with people they already know or have been introduced to by someone in their network. This makes LinkedIn ideal for building professional relationships, as opposed to personal ones.

Who should advertise on LinkedIn?

Before you decide whether this is truly a channel worth testing for your business, you should ask yourself. Chances are, this single question is all you need. There aren’t fancy LinkedIn marketing tips to know whether your audience will be on LinkedIn. But with this question and testing, you’ll find the answer. Business-to-business (B2B) marketing is usually a snug fit here.

What are the duties and Responsibilities of a Business Manager?

When it comes to managing a company, many responsibilities fall under the purview of a Business Manager. Duties include identifying opportunities for growth in both current and prospective markets while also establishing goals and objectives concerning these prospects.

What makes a good Business Manager & Business Growth?

A good Business Manager needs to master the skills of planning and organizing. They must also know how to lead people effectively according to their management needs and exhibit sound judgment. Business Managers usually work alongside General Managers when developing strategies and plans for growth.