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Offers Helpful Marketing Advice for Small Businesses

Steffan Addison

Feb 24, 2023. 2 min read

The task of marketing a small business can seem overwhelming at times. The level of competition in most fields is at an all-time high, and there are a plethora of paths and pathways to investigate. In the end, marketing is a method for not only making customers aware of your company but also connecting with them on a personal level. One effective way to establish that personal connection is through the use of video chat. By incorporating vi deo chat into your marketing strategy, you can go beyond traditional methods and engage with customers in a more immersive and interactive way.

The Acronym SEO stands for "Search Engine Optimization"

Simply having a website is not sufficient. In order for it to be among the top results on Google, you will need to make some adjustments. The click-through rate (CTR) for the number one result on Google's search engine results page (SERP) is 31%, which is ten times higher than the CTR for result number ten. CTR also increases by 30.8% for every position gained in the search results rankings. The importance of SEO cannot be overstated.

Keep the Promise you made at Sign-Up

Inboxes have taken on the air of a sacred space ever since the adoption of permission-based email marketing as the standard practice. Many people think of their inbox as a curated collection of their own personal content. It should therefore not come as a big surprise that people are exercising a great deal more caution with regard to the uses to which they put their email address.

Prepare Holiday-Specific Hours of Operation

You don't have to completely alter the hours that you're open during the week to take advantage of Google My Business's special holiday hours feature. Instead, you can simply let your customers know when you won't be open on a particular holiday. Make sure that your Thanksgiving, Christmas Eve, Christmas Day, New Year's Eve, and New Year's Day business hours.

Optimize for Online Business

Because sixty percent of shoppers intend to do at least half of their holiday shopping online, your website needs to be ready to deliver an excellent customer experience in order to be successful. It is important to optimize all images with ALT text and relevant tags to increase the likelihood that products will appear in image search results. Create gift guides that include alluring product summaries and descriptions.

Utilize Marketing on Social Media to Your Advantage

Another facet of social media is the distinctive marketing opportunities it presents. When it comes to social media marketing, the focus is on attracting attention on platforms such as Facebook, Twitter, YouTube, Pinterest, LinkedIn, and other apps. When you consider the potential scope of your audience, these social media websites each provide their own marketing platforms that come at a price that is surprisingly reasonable.

Be Consistent

Even if you spend a lot of money on flashy advertising campaigns, a brand new website, and adorable imagery for your social media accounts, none of it is going to work if you don't put in the time and dedication necessary to make it successful.